Be Your Possible is a 501(c)(3) nonprofit organization raising awareness for medical research, started by the CEO and founder of Sermo. Launched in 2023, it has already contributed more than $850,000 to select medical charities through its annual "Run for Research" event.

Over four months, I designed and built everything needed to launch the charity including the brand identity, official website, email templates, and all marketing materials.

Run for Research

A global event inviting runners from all walks of life to run wherever they are, Run for Research is BYP's first annual charity event. BYP donates up to $500,000 to medical research organizations chosen by the runners, weighted by the distance they pledge. Run #3 has just concluded with over 10,000 registrants and the full $500,000 unlocked!

I designed and built the registration experience (landing page, confirmation email, promotional materials), and worked with our engineering team to integrate the progress tracker and form.